The 5th Medium-Term Management Plan

The NGK Spark Plug Group (or the Group) has established its 5th medium-term management plan, “The Evolution of NGK Spark Plug – Delving over three years”.
The Group has developed to where it is today through constant innovation and improvement, in order to provide good quality from the customer’s viewpoint. Indeed, this is the founding principle of the Group, and the company must resolve a variety of issues by returning to these principles. With this approach as its foundation, the 5th medium-term management plan focuses on the ideal situation of the Group after 10 years. The plan delves into existing business and seek new business, presenting the basic policy for the future, along with three basic initiatives.

We have targeted the period from the year ending March 2011 to March 2013 for delving over three years, while the profile of the Group after ten years of evolution defines NGK Spark Plug Co. Ltd. as a distinguished manufacturing company, a highly profitable company, a progressive company, and a personnel "assets" company.

Basic Policy
Reinforce the operating base and establish a framework for further development

Basic Initiatives
Revamp existing businesses and consolidate the operating base by strengthening quality manufacturing. Develop new products for the next generation with a new research and development system. Bolster organizational strength through strategic leverage of human resources.

Founded on the basic policy and initiatives above, the Automotive Components Group will further increase its global share while the Communication Media Components and Technical Ceramics Group will establish a structure that returns consistent profits. At the same time, the Group will focus on planting the seeds of new businesses at its Engineering R&D Group, a cross functional team of the entire Company.
In order to achieve these targets, it is essential to make effective use of limited business resources. Above all, NGK Spark Plug will focus its efforts on raising the basic capabilities of the company through developing and making effective use of its human resources as the means to achieving new growth.

Performance Goal
In the FY 2013, the final year of the 5th medium-term management plan, the Group aims for net sales of 295,000 million yen and operating income of 41,000 million yen.