The Nittoku Way

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What is the Nittoku way?

NGK SPARK PLUG has newly set the values to be shared across the company by reviewing and outlining the ideas that have been valued since the founding of Morimura Gumi, from which the Morimura Group originated. By never straying from the values passed down through the generations and reaffirming the role that we are committed to fulfill, we will continue to make steady progress.

Positioning of the Nittoku Way

The Nittoku Way refers to a set of philosophies that includes values that are shared by the entire Nittoku Group, and the actions based on those philosophies, as well as the manner in which those actions are carried out.

The Nittoku Way – The Nittoku Group’s Shared Values –

The Nittoku Way refers to the values of the NGK SPARK PLUG Group that all employees commit to sharing and passing down to the next generations.


Sincerely, do our very best

Shisei means being sincere at the highest level, and Shinjitsu means being serious and honest without false intentions.


Believe in one’s own ability, and take actions by oneself

Dokuritsu-Jiei means not relying on others easily and engaging in our work believing in our ability.


Unite efforts with the people of the world, and utilize each other’s differences

Shikai-Keitei means to cooperate with the people of the world (Shikai) like brothers and sisters.


Have cherished desire, and carry it through till the end

Soshi-Kantetsu means to have the resolution and sense of mission that we can never compromise, and to carry through till the very end.